SERVICE OVERVIEW

Ads That Generate Leads. Not Just Likes.

Most businesses have tried boosting posts and gotten nothing back. That's not Meta Ads — that's wasted money. Real performance marketing means building the right campaign structure, targeting the right audience, writing ad copy that stops the scroll, and optimizing continuously based on what the data says. Viaansh has been running Meta Ads campaigns for businesses across real estate, education, healthcare, retail, and local services since 2015. We manage everything — strategy, creative, targeting, budget, and reporting — so you get qualified leads coming in without having to figure out Ads Manager yourself. We work on a retainer basis — meaning we're invested in your results every single month, not just at setup.

Service Overview
Managing ₹10+ Lakhs
in Monthly Ad Spend Across Active Clients

WHAT'S INCLUDED

Our Core Features

Campaign Strategy

Before we spend a single rupee, we build a complete campaign blueprint tailored to your business goal.

Audience Research & Targeting

We identify and build your most profitable audience segments — by location, age, interests, behavior, and income level.

Ad Creative Design

Static images, carousels, and video ad creatives designed specifically for Meta to stop the scroll.

Ad Copywriting

Headlines, primary text, and CTAs written for direct response and tested across multiple variations.

Facebook & Instagram Campaigns

Full campaign setup in Meta Ads Manager — structure, ad sets, placements, and bid strategy done correctly.

Lead Generation Campaigns

Meta Lead Form and website landing page campaigns optimized to bring in qualified inquiries.

Conversion & Sales Campaigns

For e-commerce — campaigns optimized for purchases, with catalog integration and dynamic product ads.

Retargeting Campaigns

We re-engage people who visited your website or interacted with your page — converting warm audiences.

Budget Management

We manage your daily and monthly ad budget efficiently — scaling what works and pausing what doesn't.

Continuous Optimization

Weekly reviews — adjusting targeting, creatives, bids, and placements based on live performance data.

Pixel & Tracking

Proper pixel setup and conversion API configuration so every lead and purchase is accurately attributed.

Monthly Performance Report

A clear monthly report showing spend, reach, leads, Cost Per Lead, and ROAS — with plain-language explanations.

WHAT WE RUN

Types of Campaigns We Specialize In

Lead Generation

For businesses that want phone calls, form fills, and WhatsApp inquiries — real estate, education, clinics, coaching institutes, local services.

E-Commerce Sales

For online stores — product catalog ads, dynamic retargeting, abandoned cart campaigns, and seasonal sale campaigns optimized for ROAS.

Brand Awareness & Reach

For businesses entering a new market or launching a new product — building recognition before pushing for direct conversions.

Event & Admission Campaigns

For schools, colleges, and event organizers — time-bound campaigns designed to drive registrations and inquiries within a deadline.

Local Business Campaigns

For restaurants, clinics, gyms, salons, and retail stores — hyper-local targeting within a specific city, area, or pincode radius.

HOW WE WORK

How We Set Up and Manage Your Campaigns

01

Business & Goal Discovery

We understand your business, target customer, average ticket size, and what a good lead looks like for you.

02

Pixel & Tracking Setup

We verify or install your Meta Pixel, set up conversion events, and ensure tracking is accurate.

03

Campaign Build

We build the full campaign structure — audiences, ad sets, creatives, and copy — and share it for your review.

04

Launch & Monitor

Campaigns go live. We monitor performance daily in the first week — adjusting bids, placements, and creatives.

05

Weekly Optimization

Every week, we review performance data and make targeted changes to improve CPL, ROAS, and overall efficiency.

06

Monthly Report & Planning

End-of-month report shared with you — results, learnings, and the plan for next month's campaigns.

OUR WORK

Recent Projects

Making Doctors Organisation

Education

GOAL: Lead Generation

Lead Generation85%
Website Traffic92%
ROAS
4.2x
CPA
-25%

CityCare Hospitals

Healthcare

GOAL: Appointment Bookings

Lead Generation70%
Website Traffic88%
ROAS
3.8x
CPA
-25%

Urban Living Spaces

Real Estate

GOAL: Site Visits

Lead Generation65%
Website Traffic75%
ROAS
5.1x
CPA
-25%

Elite Fitness Hub

Local Business

GOAL: Membership Signups

Lead Generation90%
Website Traffic85%
ROAS
4.5x
CPA
-25%

FAQ

Common Questions About Meta Ads

For meaningful results, we recommend a minimum monthly ad spend of ₹15,000–₹20,000. Below that, the algorithm doesn't have enough data to optimize effectively. Our management fee is separate from your ad spend.
We charge a monthly management fee for running and optimizing your campaigns. Your ad budget goes directly to Meta — we don't mark it up. We'll give you a clear quote based on your ad spend level.
Most campaigns start generating leads within 3–7 days of going live. The first 2 weeks are a learning phase — results improve as the algorithm optimizes. Months 2 and 3 are typically when CPL drops, and volume increases.
Not always. We can run Meta Lead Form campaigns that collect leads directly inside Facebook and Instagram — no landing page needed. However, a dedicated landing page almost always improves results.
Boosting a post is the most basic and least efficient way to advertise on Meta. Proper Meta Ads campaigns have precise audience targeting, conversion optimization, A/B testing, and full pixel tracking — giving you significantly better results for the same budget.
Our primary expertise is Meta Ads — Facebook and Instagram. For Google Ads, we can advise on strategy and refer you to a trusted specialist if needed.

INDUSTRIES

We Know Your Industry's Audience

Real EstateEducation & CoachingHealthcare & ClinicsRetail & FashionFood & RestaurantFitness & WellnessE-CommerceLocal Services

Let's Make Your Ad Budget Work Harder

Share your current ad spend and goals — we'll give you a free audit and tell you exactly what we'd change to get better results.